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Centric Consulting's Joseph Ours, AI solutions director, will present at the 2025 Building Business Capability Conference.

Slated for June 9-12 in Phoenix, Arizona, Building Business Capability (BBC) is the premier conference for business analysis, business architecture, business process, business rules, business decisions, and business strategy and transformation professionals. This year’s theme is “Immerse Yourself – Engage & Excel!” Ours will present two sessions at the conference:

The Rise of Intellectual Workers: Leading an AI-Powered Workforce

In this featured session, “The Rise of Intellectual Workers: Leading an AI-Powered Workforce,” Ours will explore the transformative shift from traditional knowledge workers to the new breed of intellectual workers — professionals who harness AI as a collaborative partner to drive innovation and create unmatched value. Ours will share how AI is reshaping work environments, how to redefine skill sets, and he’ll present actionable strategies for leaders to guide their teams through this dynamic transition. Session details: Date: Tuesday, June 10 Time: 4:55 to 5:25 p.m. Learn More

Using Generative AI in the Workplace

This three-hour, interactive workshop, “Using Generative AI in the Workplace,” is designed for intermediate users familiar with ChatGPT-like platforms who are ready to deepen their expertise. Throughout the session, participants will explore the dynamic capabilities of generative AI and its practical applications in a modern professional setting. The workshop will start with a brief refresher on the core functionalities of generative AI, followed by an exploration of advanced prompt engineering, customization of AI interactions, and strategies for integrating generative AI tools into everyday workplace tasks. Participants will engage in hands-on exercises that demonstrate how generative AI can streamline workflows, enhance creative problem-solving, and drive innovation across various business functions. They will dive into real-world case studies, discuss ethical considerations, and explore the balance between human insight and AI efficiency. Session details: Date: Thursday, June 12 Time: 1:30 to 4:30 p.m. Learn More Registration for the conference is open through its start date.

More About Joseph Ours

Joseph Ours is the Director of AI Solutions at Centric Consulting, where he leads the firm’s AI strategy and implementation efforts. With a strong focus on responsible AI practices, Ours helps organizations rapidly adopt and integrate AI solutions that drive meaningful business value while ensuring ethical, scalable and sustainable outcomes. His approach emphasizes achieving value at speed and scale, using modern AI tools and best practices to help businesses navigate the evolving AI landscape. A recognized thought leader in the AI space, Joe regularly contributes to Forbes and other technology and business publications, offering insights on AI readiness, governance and strategic implementation. He is a sought-after speaker, frequently presenting at industry conferences, executive forums, and technology summits nationwide, where he shares pragmatic strategies for using AI agents, automation and generative AI to transform businesses. With extensive experience in AI transformation, Joe is passionate about helping organizations understand, adopt and maximize the potential of AI technologies — from initial exploration to enterprise-wide integration. Whether advising Fortune 500 companies or mid-sized enterprises, his work bridges the gap between cutting-edge AI capabilities and real-world business impact.