Work Experience
Bill leads Centric’s National Customer Experience & Design (CXD) practice. He has more than 20 years of experience with highly effective and innovative global design/UX companies that help clients better connect with their customers. His design leadership experience includes leading design organizations at startups, software companies, digital agencies and global technology consulting firms.
Bill’s areas of interest include:
- Customer Experience Strategy
- User Research
- User Experience
- Design at Scale (organizational design)
- The Value of Design
- Conversational UI
- Business Innovation/Transformation
Prior to joining Centric, Bill held senior design leadership roles at firms like Autodesk, Salesforce, Accenture/Avanade, Leo Burnett and Ogilvy among others. Bill has had the honor of delivering design and innovation for 27 companies on Forbe’s “Top 50 Most Admired Companies” list.
Personal Statement
Bill is passionate about helping organizations better understand the value of design and how to scale design to successfully improve their chances of creating truly innovative and disruptive products. He is an avid speaker on these topics at conferences and loves to discuss how design is changing business models every day.
When not helping clients achieve business success through design, Bill enjoys traveling and spending time with his wife and their rescue dogs. Bill is active in supporting local animal rescues, especially English Bulldog rescues.
