Marketing Cloud

How Marketers Can Avoid These Common Marketing Automation Stumbling Blocks

About the Author
Michael McNeal

Michael, our National Marketing Operations Lead, has more than 25 years success in marketing, product development, and project and program management. His experience includes leading teams in marketing, technology, and development efforts.

At Centric, he is focused on marketing operations (MOPS) and marketing automation, including solutions and thought leadership in the marketing technology space. In previous marketing roles with Toyota, Microsoft, T-Mobile, and Expedia, he has led efforts in digital, e-commerce, loyalty, social, and direct marketing focused on B2C.

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