Marketing automation software is, at its core, designed to simplify marketing processes for your organization by providing a platform that automates repetitive tasks; but it can also do much more than that.
Marketing automation addresses common challenges facing most marketing departments including:
- Siloed, inconsistent, and unusable corporate data
- Lack of analytics, reports, and dashboards to show marketing performance
- A high number of operational duties that detract from executing important strategic initiatives
Marketing automation platforms help companies streamline, automate, and measure marketing activities while increasing operational efficiency, driving engagement, and providing better customer experiences.