CRM Technologies Archives - Page 2 of 3 - Centric Consulting

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Understanding CRM Technology

Read this beginner’s guide to CRM technology, which covers what it is, how it works, and how it can improve your business.

Enabling Greater Productivity with MuleSoft and Modern Service-Oriented Architecture

How Our Middleware Implementation Experience and Right-Site Delivery Model Helped Our Client Break Down Data Silos

Delivering New Customer Experiences with Salesforce

How using Salesforce Marketing Cloud and Service Cloud helped our client improve and enable new customer experiences.

Marketing Automation for Your Employee, Partner and Vendor Communications

Using Marketing Automation tools, such as Salesforce Marketing Cloud allows you to streamline sending emails both externally and internally.

Why Did Your CRM Project Fail? Part 3 on Monitoring and Enforcement

In the final part of a series on common CRM implementation issues and how to avoid them, we cover the importance of CRM monitoring and enforcement.

Blog Series: Why Did Your CRM Project Fail? Part 1 Explores Project Leadership

In part one of a three-part series on common CRM implementation issues and how to avoid them, we explore project leadership and ownership.

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI

Marketing automation success comes when marketing leaders make investments to ensure strategy alignment. This is best done with a Marketing Operations COE.

Creating Custom Data Systems to Migrate Billions of Customer Records While Achieving Compliance

Centric helped client migrate their customer data, manage customer preferences and remedy compliance risk to improve customer experience.

How to Manage and Measure Marketo Engagement Programs

The success of any engagement program - regardless of marketing automation platform - hinges on clear goals you can measure and monitor.

Customer Lifecycle Development: 6 Steps to Success in Marketo

Having tools is only the first step in providing engagement-style marketing communications. It's important to create a customer lifecycle.

How Marketing Automation Can Enhance Agent Onboarding and Engagement Blog Series

Our Insurance and Marketing Operations experts explain how insurance marketing can help you engage and retain agents.

6 Steps to Improve Data Quality in your Marketo Database

Why does poor data quality persist? How do you get started with data cleansing campaigns in Marketo? We explain.