Centric Offers App Development Support for the New ExactTarget HubExchange Marketplace
August 20, 2013 — Centric Consulting, in partnership with companies including ReadyTalk, is developing apps for ExactTarget HubExchange to help marketers streamline processes and bring innovative solutions to current tactics.
HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Initial apps launched during ExactTarget’s HubExchange Week, which took place July 15-19.
Centric has already completed ReadyTalk’s app for ExactTarget HubExchange, enabling marketers to improve lead generation efforts by using ExactTarget for event emails, registration and follow-up while conducting live webinars with ReadyTalk. The app is currently available in the ExactTarget HubExchange Marketplace.
“ReadyTalk for ExactTarget provides measurable value by reducing time and error associated with the tedious manual processes of moving data between platforms,” said Beth Toeniskoetter, product strategist at ReadyTalk. “We look forward to helping people improve their ROI with this app.”
Centric is an ExactTarget HubExchange partner and is working to help brands such as ReadyTalk to further their brand reach and customer service capabilities. In addition to client HubExchange apps, Centric has also created the MaxEngage Custom Profile Center.
“Together with companies like Centric, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results,” said Ian Murdock, ExactTarget’s vice president, platform and developer community.
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