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Articles by Martin Higgins

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Martin Higgins

Martin Higgins

Practice Lead | Insurance

Martin Higgins is the Insurance Practice Lead with over 20 years of driving transformation across core systems, digital platforms, data analytics, and AI. He helps insurance clients cut through complexity to deliver results — fewer slide decks, more traction — whether modernizing systems, building AI capabilities, or improving operating models.

Applying a Customer 360 View to P&C Insurance Companies

A Customer 360-view allows forward-thinking, customer-focused insurers to differentiate themselves and retain customers.

Real-Time Insurance Data: 5 Steps to Building the Foundation for Insurance Business Intelligence

Discover how real-time data is transforming insurance business intelligence. Learn 5 key steps to break down silos, modernize data systems, and enable faster, smarter decision-making.

Sales + Marketing: How AI and Marketing Automation for Insurance Agents Are Redefining Engagement

Learn about marketing automation for insurance agents in this blog about today's requirements for sales and marketing alignment.

Insurance Data in Real Time: 5 Steps to Building the Foundation for Faster, Smarter Decisions

The need for real-time data in insurance is growing. Learn why it matters, how it’s reshaping the industry, and steps to transform your data.

Beyond Building Models: How Predictive Analytics in Insurance Boosts ROI

Learn how predictive analytics in insurance delivers measurable ROI across underwriting, claims processing, and customer management.

How to Build Your Insurance Data Strategy Before Your Competitors Win

Transform your operations with an insurance data strategy. Learn why legacy approaches fail and the road map to competitive advantage.

Microsoft Dynamics vs. Salesforce: Future-Proof Insurance With AI

Insurance companies face mounting pressure to use AI, but choosing between Microsoft Dynamics 365 vs. Salesforce can be challenging.

Why Fraudsters Target Your Company (And How Insurance Claims Analytics Helps)

Learn how advanced insurance claims analytics can identify fraudulent patterns, optimize workflows and reduce payout costs.

How to Turn Insurance Analytics Into Smarter Decisions

In this blog post, you’ll learn how to turn insurance data analytics into smarter business decisions. Discover practical ways to streamline underwriting, detect fraud, and improve operations with modern, actionable insights. In brief: Insurance analytics helps insurers turn massive amounts

Why 95 Percent of AI Pilots Are Failing (And How to Avoid the Trap in Insurance)

According to the MIT report, 95 percent of generative AI pilot projects are failing. Learn practical strategies to avoid common pitfalls.