Titled “Game Changers,” the column’s focus was on how “Marketing Automation Can Help Build Lasting Relationships with Insurance Agents”
In the column, Sean states “with the right approach to marketing automation, your company can attract top-selling agents, and keep them committed in a long-term, mutually beneficial relationship.”
Below is an excerpt from the column:
Marketing automation can make your company more successful.
When attracting new agents, it’s imperative to stand out from the crowd. And marketing automation can help you do just that.
In fact, it’s been reported that insurance companies using marketing automation sell a quarter more policies per producer, and 10 percent more per household.
In addition, 80 percent of marketing automation users saw their number of leads increase, and 77 percent saw their number of conversions increase.Innovative marketing automation and onboarding technologies are top of mind for agents looking to do business with a carrier, with 60 percent of agents reporting these as areas critical to their success.
About the Author
Sean Sweeney is Centric Boston’s Insurance Practice Lead. He has more than 30 years of experience in the Property and Casualty (P&C) insurance industry with key technology roles at Travelers Insurance, The Hartford, and Hanover Insurance.
Prior to joining Centric, Sean was the CIO at MiddleOak, providing application development support and IT strategy to his business partners.