Our national Salesforce practice has welcomed multiple new people to their team. We are excited to welcome them to the Centric family.
Our Salesforce team has been on a journey of growth in the last few years. We’re happy to have Lynn Krause, Shahid Mahmood, Jeff Reagan, Doug Burkhart and Amy McConnell as part of the Centric Consulting family to better support our customers who are navigating what’s next in their Salesforce implementations.
National Delivery Excellence Manager, Solution Architect
Lynn has 20-plus years of experience in sales development, enablement and nonprofit fundraising to drive revenue growth. Her Salesforce ecosystem experience includes being five-times certified in Sales Cloud, Nonprofit Cloud, Pardot Specialist, Platform App Builder and Administrator. She has expertise in designing business process workflows to create efficiencies within business units and entire organizations.
When Lynn is not helping clients achieve their goals, she can be found outside doing any water sport, hiking, cycling or gardening. As soon as the world is allowed to travel again, you will find her in remote corners of the world, delighting in the cultures and food of another country.
Favorite Salesforce Destination: Improved sales processes leading to increased profitability.
Salesforce Technical Lead
Shahid has specialized in software development, IT integration and administration management across several industry verticals like manufacturing, life-sciences, and entertainment for over 15 years. He is a trusted technical advisor who provides insight into data modeling, large data volumes, and enterprise-level solutions. His work in various Analyst, Developer, Architect and Team Lead roles while leading onshore and offshore teams means that he has a deep understanding of the nuts and bolts of what it takes to lead successful implementations—even those requiring complex integrations or legacy systems.
He has worked on key projects, including creating a consolidated Salesforce community, which served as the one-stop help center for various products and services that the business sold. Creating this new and innovative user experience resulted in more community interaction and overall higher customer satisfaction because of collaboration and effective case management
Shahid is nine-times Salesforce Certified as an Application Architect, AWS Certified Solution Architect, SharePoint Certified Developer, MCSD.NET, Apex and Lightning Component Development.
Favorite Salesforce Destination: A robust solution using strategically integrated data to and from various data sources back into Salesforce.
As a Certified Salesforce Administrator with over 12 years of Salesforce-specific CRM experience, Amy has extensive experience across the full suite of SFDC products. Her specific expertise is in Salesforce Sales Cloud, Salesforce Service Cloud, CPQ and Pardot. Having worked across multiple industries, including manufacturing, engineering, banking, distribution, retail, and ecommerce, she is a leader in data modeling, SQL, and Salesforce APIs.
Amy and her family share a passion for the Carolina Panthers and many other sports. The McConnells spend most of their time at many types of ballgames, including basketball, lacrosse, softball and soccer.
Favorite Salesforce Destination: The perfect translation of customer business requirements into technical details for project resources to consume.
SFMC Solution/Technical Architect
With ten-plus years of digital marketing experience within the Salesforce suite of products, Jeff’s primary area of expertise is the Salesforce Marketing Cloud. His Salesforce Marketing Cloud Certifications include: Email Specialist, Consultant and Administrator. He’s our Technical and Business Requirements and Technical Documentation (BRD and FSD) go-to person, and he has experience with data modeling, SQL, and Salesforce APIs. Jeff has developed his skills in building proof of concepts and other business development deliverables across many industry verticals, including retail, banking, insurance, healthcare and nonprofit
Jeff and his family share a passion for Disney World—when they aren’t doing their Disney thing, they mostly spend their time at soccer, lacrosse and baseball tournaments across the Midwest.
Salesforce Superpower or Favorite Salesforce Destination: An on-time, dependable solution driving maximum customer success.
Doug has worked in the Salesforce ecosystem for multiple customers and partners for the past six years. He is four-times Salesforce Certified as a Salesforce Administrator, Advanced Administrator, Sales Cloud Consultant and Platform App Builder. His areas of focus include Sales Cloud, Service Cloud, Pardot, CPQ, Financial Force and related third-party applications. During his experience working with individuals within multiple areas of a clients’ business, Doug has implemented Salesforce CPQ for quoting, order fulfillment, and invoicing, and managed Salesforce databases including license planning and purchasing for both Sales Cloud and Financial Force and maintained an extensive security model.
Based in the Cleveland, Ohio area, Doug enjoys anything sports-related, cooking, traveling and spending time with his niece and nephew.
Favorite Salesforce Destination: A creative solution using native point and click tools to achieve delivery requirements.