Citizen Development: How Formal Design Processes Drive App Adoption
Join us live on March 31 at 2 p.m. EDT for our latest citizen development webinar. We will look at how design processes help drive app adoption.
Application development with low-code/no-code tools is here to stay. But without the right emphasis on user experience and the digital design process, you risk releasing apps that don’t achieve your business objectives.
Putting user experience (UX) first is the best way to ensure that citizen developers will create meaningful solutions. Citizen developers who build apps on the fly, outside of the traditional application development lifecycle, are less likely to create solutions that result in positive first impressions and faster user adoption. But citizen developers who have the right skills, aptitudes and capabilities for usability and digital design practices are more likely to make good products that flourish.
In addition, incorporating UX practitioners into the design process will help citizen developers to maximize their apps’ impact on the business and improve ROI on your investment in low-code/no-code toolsets.
During this webinar, our experience design (XD) and low-code/no-code tool experts explore:
- The benefits of applying design principles and UX practitioners to citizen development initiatives
- How a formal governance program for incorporating UX into citizen development helps build desirable apps that achieve business outcomes
- How to take UX “beyond the screen” to benefit your business.
No matter your citizen development or UX maturity level, you’ll benefit greatly from better understanding the role UX and XD play in your application development lifecycle, and why it matters.
About Our Speakers
Brian Schwartz is an Architect for our National Customer Experience and Design practice and leads our digital design enablement. He has over 20 years of experience leading projects integrating software and design and crafting, designing, and developing usable websites, applications, and memorable brands. Brian has extensive experience with user experience, user interface design, web development, software architecture and development, digital, interactive marketing, marketing automation, email marketing and e-commerce. He uses this experience to ensure that all deliverables result in a better outcome for all parties.
Roger Domingez is a Senior Manager and Local Service Offering Lead for our Microsoft Practice. Roger has served in Engineering and Architectural roles for 10 years and has an extensive background in Microsoft technologies, most notably around Azure Cloud. Beyond his technical skills, he works in maintaining customer relationships, managing the full sales cycle, creating and growing strategic business partnerships partners by helping to expand their business delivery models.
Christine Pearce is a Business Design Lead for our National Customer Experience and Design practice and leads our research and insights capability. She has over 10 years of experience leading strategic transformation initiatives for startup, mid-sized and Fortune 50 companies. Christine’s expertise spans various creative, technical and analytical disciplines, including corporate strategy, market and consumer insights, human-centered design, brand innovation, emerging technologies and strategic partnerships. Christine harnesses these skills to help companies uncover strategic opportunities, develop insights-driven value propositions, and create differentiating consumer experiences that drive sustainable growth with a people-centric mindset.