Articles by Traci Whetzel

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Traci Whetzel

Traci Whetzel

Practice Lead | Salesforce

Traci has 15 years of experience in CRM, business development, and lead management consulting, for fortune 500 manufacturers, transportation providers, and small to medium-sized organizations. She specializes in Salesforce Sales Cloud, Service Cloud, Pardot, and overall Salesforce strategy and management.

Decoding Salesforce AI: An Executive’s Guide

In our on-demand webinar, we discuss how to get started with Salesforce AI, diving into the Salesforce ecosystem and Einstein.

Salesforce Success: The What, Why and How of Center of Excellence

Companies often struggle with Salesforce CRM success without a strong Salesforce center of excellence driving alignment.