Digital marketing, customer facing sites, improved intranets – they often mean selecting a new web content management system (WCMS) or enterprise portal solution.
Selecting a Content Management System
Centric Consulting’s four-step process ensures clients select the right content management system. It is a ‘fast-track’ because we arrive at a selection 20-to-40 percent quicker than a traditional approach.
Our selection process takes less time and is more cost-effective because we start with a pre-selected short list of vendors. These are products and vendors we’ve worked with, have researched or received analyst endorsements.
One recent engagement with a Cincinnati financial services company was completed within four weeks. A complete comparison between the incumbent product (OpenText) with a selected short-list enabled them to arrive at a go-forward decision quickly.
Starting with a much larger list would have taken two to three times as much time – and a much larger investment.
We arrive at a selection 20-to-40 percent quicker than a traditional approach.
Step 1: Pre-select 10 to 12 CMS Products
Based on your organization’s needs as well as our experience and expertise, we will cull ten years of analyst data from Forrester, Gartner, and Real Story Group to pre-select 10 to 12 products from the ‘universe’ of possible WCMS, CMS or Portal products.
Step 2: Develop RFI or RFP to Create Vendor Short List
We filter the initial set of vendors down to 6-to-8. For some clients, we use a Request for Information (RFI) process. For others, we develop, distribute and score vendors using a Request for Proposal (RFP) process. In both, we account for vendor intangibles such as how well they interact with you and how timely, clear they respond to questions.
Step 3: Request Vendor Demonstrations
This step further filters potential vendors down to no more than four in total. Vendors are given specific use cases and asked to develop a customized demonstration.
Step 4: Host “Bake-off” using Proof of Concept (POC)
The final step filters the vendor list to no more than two vendors, using a head-to-head pilot process. You will make the final selection, usually following licensing negotiations and final piloting.