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What if AI could deeply enhance customer-facing business activities, everything from sales conversations to service interactions, all within a platform your teams already use every day: Salesforce?
Salesforce has evolved its AI journey over the years. Salesforce’s AI capabilities interweave throughout its ecosystem. But why is it relevant to your processes?
In a McKinsey survey, 55 percent of organizations are in the process of adopting AI. This is due to four main reasons: lack of skilled personnel, AI governance and risk management, generative cost, and lastly, trustworthiness and bias in data.
However, multiple organizations have realized benefits after adopting AI in their processes, which range from increased revenue to improved customer experience.
That’s the leap Salesforce AI offers. It’s not just another technology trend. It’s a strategic opportunity for leaders to rethink how they use data, automation and intelligence to achieve measurable results.
Artificial intelligence is transforming customer relationship management (CRM) technology, and Salesforce is leading the way. Its AI capabilities — ranging from predictive analytics to the latest generative features — continuously evolve. However, for many executives, the challenge is not whether to explore Salesforce AI. It’s figuring out where to start, what’s available, and how to adopt it securely and strategically.
In this webinar, you will clearly understand all things Einstein, from technologies to products available in the Salesforce AI ecosystem.
Why Salesforce AI Stands Apart
While many AI tools operate as standalone solutions, Salesforce takes a different approach. It embeds AI directly into the fabric of CRM, meaning insights are generated from the same data your teams already rely on. There’s no need to export data into separate systems, toggle between platforms, or wrestle with complex integrations.
The result? AI-driven intelligence that’s actionable in the moment, whether that’s identifying your next high-potential lead, suggesting the most effective customer service response, or optimising marketing campaigns based on real-time engagement.
This built-in approach makes AI adoption not only faster but also more relevant to the day-to-day work of your customer-facing teams.
Beyond Personal Productivity
Over the past year, generative AI tools like ChatGPT have made headlines for their ability to boost personal productivity. They help people draft content, summarise research, and brainstorm ideas in record time.
Salesforce takes that potential a step further. Its AI solutions don’t simply make individuals more efficient. They’re designed to elevate business outcomes by enhancing customer engagement, improving decision-making, and streamlining department processes.
The Security Question: Why Trust Matters
With AI adoption comes an unavoidable question: What about data security?
Salesforce addresses this head-on through the Einstein Trust Layer — a secure AI architecture designed to protect sensitive business and customer data while enabling AI-powered capabilities.
The Einstein Trust Layer ensures that AI insights are delivered without compromising compliance, privacy, or governance standards. This level of assurance is essential for executives operating in regulated industries such as finance, healthcare and government.
It’s not a nice-to-have. It’s the foundation for any responsible AI adoption strategy. Without trust, even the most advanced AI capabilities will face internal resistance.
Predictive vs. Generative AI — Know the Difference
One of the most important takeaways from our latest webinar is understanding the distinction between Salesforce’s predictive and generative AI capabilities — and why both matter.
Knowing when and how to apply these capabilities is key. Predictive AI can guide you on what to do next, while generative AI can help you execute those actions more effectively. Together, they create a powerful loop of insight and action.
What You Will Learn
In this on-demand webinar recording, Salesforce Dreamforce 2023 presenter Michael McNeal joins marketing automation pro Sean Scott and AI strategist Joseph Ours in decoding Salesforce AI for you. These experts simplify the complex, explaining the differences between Salesforce predictive and generative AI features, the secure architecture these technologies are built upon, where you can apply them in your business, and a framework to help you get started.
By viewing this webinar, you’ll learn:
- How to make sense of the Salesforce AI ecosystem and Einstein
- Which AI products are available now that you may already have access to, and what they cost
- The differences between Einstein and Einstein GPT, along with real-world use cases
- How Einstein Trust Layer allows you to benefit from AI without compromising your data
- Which steps to take for successful adoption of Salesforce AI while keeping security top of mind
Watch the full webinar today and start unlocking the full potential of Salesforce AI for your business.
