Centric Builds Powerful Marketing Automation Platform for Massive-Scale Customer Communication

The Business Need
Our client, an Independent Software Vendor (ISV), develops and sells productivity software delivered either online through a browser SaaS model or via more traditional desktop or mobile apps. Increasingly, licensing is a monthly subscription model.
To better connect with customers and increase monthly subscriptions, the ISV needed an engagement-focused marketing platform that allows for full lifecycle … Read More

Marketing Automation: Making Marketo Work at the Highest Scale Imaginable

The Business Need

Standardizing Marketo across global field offices
The world’s largest software applications developer needed to scale its Marketo deployment across the entire global enterprise and standardize use in dozens of regional and local markets. At the time, each field office was driving their own unique marketing campaigns, costing the company millions of dollars and creating redundancy … Read More

Customizing Marketo to Fast-Track Customer Engagement

The Business Need
Improve customer engagement by eliminating lag times in interactions.
Our client, the marketing team of a multinational computer software company, wanted to increase adoption of their cloud-based Office365 productivity suite among corporate enterprises and small-to-medium sized businesses. But when prospective customers accessed the company’s website to request a product trial or more information, they … Read More

IoT Scale

The Business Need

With a billion customers, a multinational computer software company’s marketing team is continuously challenged to boost customer loyalty and drive incremental value through its subscription-based model. The explosion of the Internet of Things (IoT) has added a level of complexity to subscription-based software, providing new use cases to an already extensive array of devices and … Read More

Consumer Renewal Retention Campaign Using Salesforce’s Journey Builder

Business Need
A multinational computer software company has a robust email marketing program to encourage subscription renewal of their software. The campaigns are so robust that outreach used to require building separate emails tailored to the more than 30 markets in multiple languages.
Centric was chosen to help the company re-architect their marketing outreach campaign, which included … Read More

Business Intelligence and Marketing Automation

The Business Need
The subscriber-based business model for a Seattle-based software company requires engagement with its user base in a personalized, one-on-one, relevant manner. Marketing leadership sought to create highly-targeted segments and A/B tests in their marketing campaigns based on usage, persona, and subscription data to create engagements throughout the customer’s lifecycle in a real-time and … Read More

Cross-Channel Lifecycle Marketing Integration

The Business Need
A Seattle-based software company has a subscriber-based business model that requires engagement with its user base in a personalized, one-on-one, relevant manner. The company’s marketing leadership team sought to build an engagement-focused marketing platform that would enable full lifecycle marketing through true cross-channel communications.
Stakeholders desired to segment customers to create highly targeted marketing … Read More

Agile Custom Development Team Builds and Monitors Scaleable Cloud-Based Marketing Platform

The Business Need
A Seattle-based software company has a subscriber-based business model that requires engagement with its user base in a personalized, one-on-one, relevant manner. The company’s marketing leadership team sought to build an engagement-focused marketing platform that would enable full lifecycle marketing through true cross-channel communications.
Stakeholders desired to segment customers to create highly targeted marketing … Read More

Cloud Hosting on Microsoft Azure Used to Develop Robust Marketing Platform

The Business Need
A Seattle-based software company’s marketing team has a variety of channels at their disposal to reach their customer base outside of traditional email campaigns. To support their complex multi-channel needs, a robust cloud-based hosting environment is required. The environment needs to scale to support more than 100 million desktop and mobile clients making API … Read More