Last year, author Jason Miller wrote a post entitled, Responsive Design Falls Victim to the Hype Cycle as part of Centric’s series on the Top 14 Business and Technology Trends of 2014Now, more than a year later, Jason explores the accuracy of that prediction. 



HTML5 will continue to take over web projects, but responsive web design will lose a little luster for enterprise mobility projects due to higher cost and functionality hurdles of transaction-based workflow applications.

Analysis: Not Entirely True. 

When I look back on 2014 as the year of responsive web design falling victim to the hype cycle, I must confess that my prediction wasn’t exactly spot-on. What we saw in 2014 was many companies, particularly in insurance and healthcare, beginning their mobile journey by updating websites and portals to use responsive and adaptive web design. For many companies just beginning to dip a toe in the mobile waters, RWD is a good first step.

For some organizations, mobile is just another channel like websites, social media, call centers or email. For other organizations, mobile is a behavior, lifestyle and experience. There is no right or wrong answer here, but we frequently advise our clients that responsive web design should not be the ONLY mobile solution for your digital strategy.

Jason Miller leJason-Millerads Centric’s Digital practice with a focus on all things mobile. In this role, he helps clients establish business and technology strategies for this digital and “mobile first” world. Jason is passionate about digital strategy development, customer experience and transforming work using digital touch points such as mobile, web, sensors and cloud services. To learn more, email Jason or connect with him on Twitter – @jasnmiller1