Articles by Leah Hagans

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Leah Hagans

Leah Hagans, Centric’s Enterprise Collaboration Marketing and Operations lead, has a focus on leading marketing programs to drive demand, new business and improve customer lifetime value. She partners with internal Centric teams to ensure our marketing communications are telling the Centric Enterprise Collaboration story and helps drive engagements that lead to quick wins and long term-value for our clients.

Leah has over 12 years of experience in marketing and operations in a corporate setting and as a consultant working with clients in marketing operations roles. She has a passion for marketing technology, and process excellence and change management as it relates to adopting new technologies.

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI  

Marketing automation success comes when marketing leaders make investments to ensure strategy alignment. This is best done with a Marketing Operations COE.

Customer Lifecycle Development: 6 Steps to Success in Marketo

Having tools is only the first step in providing engagement-style marketing communications. It's important to create a customer lifecycle.  

6 Steps to Improve Data Quality in your Marketo Database

Why does poor data quality persist? How do you get started with data cleansing campaigns in Marketo? We explain.