Articles by Chad Russell-Koblin

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Chad Russell-Koblin is a Marketo Certified Expert (MCE) based in our Seattle office. He has more than 10 years of experience in digital marketing and business development. Over the last couple years, Chad has been focused on delivering, optimizing, and managing In-product and email campaigns focused around the different phases of the customer life-cycle. He has also implemented and managed large-scale engagement programs for enterprise-level customers and built complex lead-flow architecture.

What Is In-Product Messaging and Why Should I Be Using It?

In-Product Messaging gives companies the chance to deliver marketing or support messages to their customers when it matters most.

How to Manage and Measure Marketo Engagement Programs

The success of any engagement program - regardless of marketing automation platform - hinges on clear goals you can measure and monitor.